How to Write a Property Listing That Attracts Serious Buyers

When it comes to selling your home, your listing is everything. It’s the first thing buyers see, and it can be the difference between a flood of viewings or weeks of silence. A great property advert doesn’t just describe the basics - it captures attention, creates desire, and convinces buyers to book a viewing.

If you’re wondering how to write a property listing that attracts serious buyers, here’s a step-by-step guide to help your home stand out.

1. Start With a Strong Headline

Your headline is the hook. Instead of writing something generic like “3-Bedroom House for Sale”, highlight the most attractive feature of your property.

Examples:

• “Spacious 3-Bed Family Home with Large Garden in [Location]”

• “Stylish City Apartment with Private Balcony and Parking”

• “Beautifully Renovated Cottage Just Minutes from the Coast”
  

A strong headline instantly gives buyers a reason to click.

2. Lead With the Lifestyle, Not Just the Specs

Yes, buyers want to know the number of bedrooms and bathrooms, but what really sells a property is the lifestyle it offers.

Instead of writing:
“3 bedrooms, 2 bathrooms, kitchen, lounge.”

Try this:
“A light-filled 3-bedroom home with an open-plan kitchen and a south-facing garden -perfect for family living and summer entertaining.”

Paint a picture buyers can see themselves in.

3. Highlight Key Selling Features

Think about what makes your property stand out. These might include:

• Garden, terrace, or balcony

• Parking or garage

• Modern kitchen or bathrooms

• Energy-efficient features

• Location benefits (near schools, transport, shops)
  
  

Make sure these features are easy to spot in your listing- bullet points work well.

4. Be Clear and Honest

Overselling or exaggerating will backfire when buyers arrive for a viewing. Always be honest about size, layout, and condition. If there are quirks, mention them upfront - it builds trust.

5. Use Descriptive but Simple Language

Avoid jargon or fluffy words. Stick to clear, engaging descriptions that make sense to everyday buyers.

Good Example:
“Bright, modern kitchen with integrated appliances and plenty of storage.”

Poor Example:
“A revolutionary culinary space, perfect for aspiring Michelin-starred chefs.”

Keep it clear, professional, and inviting.

6. Optimise Your Photos and Floorplans

A well-written listing is only half the battle. Great photos and a clear floorplan work hand-in-hand with your words. Make sure every key feature you describe is shown visually. Get your floor plans for only £21 here

7. End With a Call to Action

Encourage buyers to take the next step. Don’t just end the advert abruptly - guide them toward booking a viewing.

Example:
“This home won’t stay on the market for long - book your viewing today to see it for yourself.”

Learning how to write a property listing that attracts serious buyers is about more than listing facts - it’s about creating a story, showcasing the lifestyle, and making your property irresistible.

At Beat The Property Agent, we help sellers take control of the process with tools and guidance to create listings that work - without paying thousands in estate agent fees.

Ready to create your listing? Log in to your seller dashboard today: dashboard.beatthepropertyagent.com