My business & social impact story – I didn’t set out to build another property portal. I set out to create a better way for people to buy and sell their homes.

My turning point came when I realised that existing property platforms, including Rightmove, Zoopla, OnTheMarket and Purplebricks, couldn’t accommodate the business model I wanted to create. Although these businesses operate in different ways, none offered the combination of preparation-first education, direct consumer choice and a zero-referral-fee ecosystem that I envisioned. Their approaches to property listings, advertising, agency services and commercial relationships didn’t align with two principles I wasn’t prepared to compromise on:

Preparation before promotion. And no referral fees.

I couldn’t find a platform that reflected my values, so I started designing one that did.

The impact I want to create:

My ambition goes beyond helping people save money on estate agency fees.

I want to create lasting social and economic impact by:

1) Empowering consumers through education, transparency and informed decision-making.

2) Reducing unnecessary transaction costs and helping people retain more of their property equity.

3) Encouraging earlier preparation to reduce avoidable delays, uncertainty and failed transactions.

4) Creating fairer opportunities for independent property professionals through direct consumer relationships without referral fees.

And finally,

5) Building a commercially sustainable business that can redistribute profits to the communities where they’re generated.

Preparation before promotion.

Preparation before purchase.

Jen Elliott

Founder & CEO