When selling your home, it’s tempting to think the bigger the reach, the better. According to really moving (via Surveyors UK), the median distance for home movers is 12.5 miles.

Regionally:

• North East / North West: 8 miles
• Midlands: 10 miles
• South East / South West: 15 miles
• East of England: 17 miles

Regional differences matter. Where you live influences how far you’re likely to move. In the north, moves are more local. In the south, people are more willing to go further.

And here’s the truth: local exposure almost always delivers stronger, faster results.

Here’s why:

Local buyers are the most motivated – they already know and love the area. Most people move only a short distance, so your best buyers are usually right around the corner. The stats say so!

Local marketing and open house weekends create buzz and drive early demand, often leading to multiple offers. National reach brings browsers, not buyers – lots of clicks, fewer serious enquiries. Local buyers don’t need convincing about schools, amenities or commute times.

You get better feedback and can fine-tune your listing before widening the audience.

Starting local isn’t limiting – it’s strategic. It helps you tap into the most ready-to-move audience first, before spending time or money reaching those who may never convert.