Module 4: The Four Fs: Functionality, Feel, Focus, Faith

Module 4: The Four Fs: Functionality, Feel, Focus, Faith

Module 4: The Four Fs: Functionality, Feel, Focus, Faith

Industry professionals often talk about “The Four Fs” when preparing a property for sale.

● 1 min read

We would like to go into a little bit more detail for each of them as we think they’re important factors for you to think about before you get your camera or phone out:

Functionality Is each room purposeful? Enough storage space/walls utilised? Rethink and re-align furniture to make rooms look bigger and easy to navigate.
Feel Do the rooms feel clean and atmospheric? Inviting? Uncluttered? Correct lighting used? Have you removed all cleaning products on show? Is any shopping on the sides?

De-personalise each room as much as possible (photos, toys, bins, magnets on fridges, posters on the walls etc.). Open all blinds/curtains and doors to get in as much natural light as possible.

Focus Do you have any statement pieces which create WOW or talking moments? Any favourite areas in the house or the garden?
Faith Religions, customs and traditions whilst reassuring and a way of life for some, can be viewed as divisive to others. Consider if displays of faith are relevant and try to keep your photos neutral.

Next Module

Module 5: Take Photos and Create a Floor Plan

With your home decluttered, cleaned, and staged, it's time to capture it properly.

5 min read

Buy a Floor Plan

To create your floor plan, simply upload a rough sketch of each floor of your property, including the room measurements.
Your sketch doesn't need to be perfect - just make sure the layout and measurements are clear. You can draw it by hand, take a photo of each sketch using your phone, and upload the images here.

£29.00 GBP